CLIENT: MATTEL EUROPE
AGENCY: LOLA MullenLowe
ROLE: ART DIRECTION & DESIGN DIRECTION
Scrabble - Space Edition
Psychologists have always encouraged lots of little habits to keep astronauts sane in space. One of those habits is playing Scrabble.
They recognize it as fundamental for peace of mind. So, astronauts actually play Scrabble while in space, but there’s one problem: gravity.
“Our Scrabble board had Velcro on the back, as did each alphabet piece. The beauty of a spaceship is that if you lose a piece you only have to wait until it turns up in the filter.” - CHRIS HADFIELD, ASTRONAUT
That’s why we have created an exclusive design specially crafted to be played with zero gravity, that finally provides those heroes with the Scrabble they deserve.