AGENCY: LOLA MULLENLOWE MADRID
ROLE: ART DIRECTION, DESIGN DIRECTION
ILLUSTRATIONS: THOMAS DANTHONY
Turning Magnum Into A Pleasure Icon
To launch “True to Pleasure”, the new global brand positioning of Magnum, we worked with the illustrator Thomas Danthony to create a series of outdoors showing different pleasureable moments where the iconic shape of our ice cream is beautifully integrated. The billboards are currently running in the most important markets for Magnum, like London, Paris, Rome, Madrid and Barcelona.