CLIENT: MAGNUM ICE CREAMS
AGENCY: LOLA MullenLowe
ROLE: ART DIRECTION & DESIGN DIRECTION
Magnum by Magnum
Magnum Ice Cream has always been about pleasure.Pleasure that goes beyond ice cream. Magnum Photos, at its heart, stands for truth. Truth that transcends photography.
We wanted to celebrate those who go beyond judgments and live their true pleasure as if nobody is watching.
This is how Magnum by Magnum was born. A photographic journey through the meaning of true pleasure, shown through the eyes of some of the most renowned photographers in the world.