CLIENT: LÍBERO MAGAZINE
AGENCY: LOLA MULLENLOWE MADRID
ROLE: ART DIRECTION & DESIGN DIRECTION

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RECOGNITION:
CANNES LIONS
Shortlist: Brand Experience & Activation
EL SOL
Bronze: Film
Bronze: Activation
7 x Shortlist
CLUBE DE CREATIVOS DE ESPAÑA
Gold: Design

In Book: Ideas
 

Eternal Calderon

How a dying football stadium can live forever. Vicente Calderón is about to leave us forever, but he has the opportunity to be eternal by donating his organs. Together, let's convince Atlético de Madrid to donate the organs of this legendary stadium to the local football clubs in Madrid that need them most. In order to spread the message to even more Atletico Supporters, we've designed wall posters and stuck them nearby the emblematic stadium the night before Vicente Calderón's very last match. So, in the big day, everyone would find posters supporting the campaign and gave them flags to be taken inside the stadium.

Eternal Calderon

How a dying football stadium can live forever. Vicente Calderón is about to leave us forever, but he has the opportunity to be eternal by donating his organs. Together, let's convince Atlético de Madrid to donate the organs of this legendary stadium to the local football clubs in Madrid that need them most. In order to spread the message to even more Atletico Supporters, we've designed wall posters and stuck them nearby the emblematic stadium the night before Vicente Calderón's very last match. So, in the big day, everyone would find posters supporting the campaign and gave them flags to be taken inside the stadium.

newflag-calderon—total
newwall-posters-calderon-total
newthumb-vicente-calderon
newthumb-calderon-flag2
newthumb-calderon-wall-poster
newthumb-calderon-close
newposter-calderon-E-vertical
newbanderín-calderon
newweb-calderon—total
newthumb-calderon-street
calderon_07B

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contact

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diegolimberti@gmail.com
+34 680 70 54 52

contact
-
diegolimberti@gmail.com
+34 680 70 54 52