CLIENT: SANTA CASA
AGENCY: JWT SÃO PAULO
ROLE: ART DIRECTION
Silver - Film - Donate your Talent (campaign)
Shortlist - Health (Film) - Verissimo
Shortlist - Health (Film) - Zé Roberto
Silver - Healthcare (Film) - Donate your Talent (campaign)
Shortlist - Film - Donate your Talent (campaign)
Profissionais do Ano - REDE GLOBO
Donate Your Talent
What if you could have Sebastião Salgados’ eyes? And Ze Roberto’s lungs?
To be an organ donor in Brazil, one has to manifest their wish to a family member. Since in the case of a fatality, the final decision lies with the family. That’s why it is so important to encourage people to express their desire in life. And to encourage the public to express their wish to be a donor, Santa Casa invited artists and athletes recognized for their talent to declare themselves as donors of the organs that represent their talent. For us, just like an organ, talent is something you are born with and can remain even after you die.