CLIENT: SANTA CASA
AGENCY: JWT SÃO PAULO
ROLE: ART DIRECTION

-
RECOGNITION:
One Show
Silver - Film - Donate your Talent (campaign)

Cannes Lions
Shortlist - Health (Film) - Verissimo
Shortlist - Health (Film) - Zé Roberto

Clio Awards
Silver - Healthcare (Film) - Donate your Talent (campaign)
Shortlist - Film - Donate your Talent (campaign)

Profissionais do Ano - REDE GLOBO
Institutional Campaign

Donate Your Talent

What if you could have Sebastião Salgados’ eyes? And Ze Roberto’s lungs?

To be an organ donor in Brazil, one has to manifest their wish to a family member. Since in the case of a fatality, the final decision lies with the family. That’s why it is so important to encourage people to express their desire in life. And to encourage the public to express their wish to be a donor, Santa Casa invited artists and athletes recognized for their talent to declare themselves as donors of the organs that represent their talent. For us, just like an organ, talent is something you are born with and can remain even after you die.

newZRoberto-Ssalgado

    home    

    home     ➝

contact

-
diegolimberti@gmail.com
+34 680 70 54 52

contact
-
diegolimberti@gmail.com
+34 680 70 54 52