CLIENT: BROOKE BOND TEA
AGENCY: LOLA MULLENLOWE MADRID
ROLE: CREATIVE, ART DIRECTION, ILLUSTRATIONS
For hundreds of years tea has been a catalyst for people of all backgrounds to relax, connect and find common ground where perhaps there was none before. A practice that we need more than ever in today’s increasingly divided society. The TV spot is set in a dreamlike realm that shows how in today’s divided world people often put themselves and others into groups based on their belief systems and then find they have more in common than not.